You post a beautiful picture of your product on Instagram. The likes start coming in. Then, the comments start: "How much?" "Price pls?" "Check DM."

You spend the next 3 hours replying to messages, sending your account number, waiting for screenshots, and confirming payments. It feels like work, but is it efficient?

The "DM for Price" strategy was standard in 2020. But in 2025, it is the fastest way to kill your sales.

Nigerian customers are evolving. They want speed, trust, and convenience. If you are still running your business entirely manually through WhatsApp and Instagram DMs, here is why you are leaving millions on the table—and how to fix it.

1. You Are Losing the "Impulse Buyer"

The modern shopper has a short attention span. When a customer sees something they like, they want to buy it now.

If they have to DM you, wait 30 minutes for a reply, and then wait another 10 minutes for account details, the excitement fades. They might scroll away, see a competitor with a "Shop Now" link, and buy from them instead.

The Fix: An Ojahmi store link in your bio allows customers to see the price, click "Buy," and pay immediately—even if you are asleep.

2. It Screams "Scam Risk"

Let’s be honest: trust is a major issue in Nigerian ecommerce. Buyers are wary of vendors who hide prices or have no digital footprint outside of a social media page.

Having a dedicated website (or a professional store link) acts as a badge of legitimacy. It tells the customer: "I am a serious business. I have systems in place. You are safe here."

3. You Are Wasting Valuable Time

As a business owner, your time is money. Should you really be spending 4 hours a day typing "The price is N15,000, delivery is N2,000" to 50 different people?

That is time you could spend on creating content, sourcing new products, or resting. Automation isn't just for big companies; it’s for anyone who values their time.

4. Inventory Nightmares ("Sorry, Sold Out")

Have you ever accepted payment for an item in your DM, only to realize 10 minutes later that you already sold the last piece to someone on WhatsApp?

It is embarrassing, and refunding money is a headache. An ecommerce website tracks your stock automatically. If you have 5 items, the system counts down as people buy. When it hits 0, it marks it as "Sold Out" automatically. No more awkward apologies.

5. You Can’t Retarget Your Customers

When someone DMs you, that data is stuck in your inbox. When someone visits your website, you can use tools (like pixels or analytics) to understand what they looked at.

Furthermore, with an Ojahmi store, you build a database of customer emails and phone numbers. This allows you to send bulk SMS or emails when you have a new arrival—something you can’t easily do with a scattered list of DM chats.

The Solution: The "Link in Bio" Strategy

You don’t need to stop using Instagram or TikTok. You just need to power it up.

Instead of "DM for Price," your caption should read: "Click the link in bio to order instantly!"

When they click, they land on your beautiful, mobile-friendly Ojahmi store. They see the price, they see the description, and they pay. You just get a notification: New Order Received.

Conclusion

"DM for Price" is hard work. Building a system is smart work.

If you want to move from being a "hustler" to a "business owner," you need a checkout system. It’s cleaner, it’s faster, and it converts more sales.

Stop typing. Start selling. Create your automated online store today at ojahmi.com.